SellerMatrix vs Helium 10 — Honest Comparison

What Helium 10 does well

Helium 10 is a genuinely powerful all-in-one suite. If your bottleneck is finding products and ranking listings, it is hard to beat, and this page isn't here to pretend otherwise.

A real all-in-one suiteKeyword research, product research, listing optimisation, operations — Helium 10 covers a huge amount of an Amazon seller's workflow behind one login.

Strong keyword and listing toolsFor keyword research and listing optimisation specifically, it is one of the most capable tools on the market. If that is your main job, it does more than we do.

Established and well supportedIt is a mature product with a large user base, regular updates and plenty of training material to lean on.

Where Helium 10 is overkill

Powerful isn't the same as right for you. If you mainly need to know your true profit and what to fix this week, a lot of Helium 10 goes unused.

You pay for a suite you may never fully useHelium 10 is advertised at around $129/mo. If all you need is true profit and your next move, most of that research suite sits idle while you keep paying for it.

No single weekly ranked actionLike most suites, it hands you data and tools. It doesn't hand you the one highest-impact job to do this week and then get out of your way.

It isn't VAT-first for UK sellersVAT decides a UK seller's real margin. A US-first suite can leave you reconciling VAT yourself before you can trust the profit line.

Where SellerMatrix is the simpler buy

SellerMatrix isn't trying to replace a research suite. It does one job well — true profit and what to fix next — and costs a fraction of one.

One ranked action every Monday, 7amA plain-English email with the single most profitable thing to do this week, ranked by its £ impact — not a wall of charts you have to interpret yourself.

TACOS, not just ACOSWe lead with total advertising cost of sales (TACOS), so you see what ads really cost the whole business — not only the spend measured against ad-attributed sales.

VAT-first P&L across UK + USProfit is calculated VAT-first for UK sellers and works across both UK and US Amazon, so the figure you see is the profit you keep.

Read-only official Amazon APISellerMatrix connects through Amazon's official API in read-only mode. It can see your data but can't change your listings, pricing or payouts.

Founding price, lockedJoin the waitlist before launch and your founding price is locked in for as long as you stay — it won't rise as we add features.

Side by side

Dimension	SellerMatrix	Helium 10
Core job	Tells you the one thing to fix this week	All-in-one research and operations suite
True profit & loss	Yes — VAT-first	Profit analytics within a larger suite
One action a week, ranked by £ impact	Yes — Monday 7am email	No single weekly ranked action
VAT-first for UK sellers	Yes, across UK + US	Not VAT-first
Keyword research & listing tools	Not the focus — bring your own	Extensive — a key strength
What you pay for	Just profit and what to fix	A broad suite you may not fully use
Amazon access	Read-only official API — can't change listings, pricing or payouts	Connects via Amazon's API
Price	£17–£79/mo (ex-VAT), UK + US on every tier	Advertised at around $129/mo
Status	Pre-launch — early access via waitlist	Established

SellerMatrix plans: Starter £17, Scale £29, Brand £49, Agency £79 per month, excluding VAT, with UK and US Amazon on every tier and a 14-day free trial at launch. Helium 10 publishes several plan tiers and changes its pricing over time; the ~$129/mo figure is the advertised rate we're comparing against, so check their site for current plans.

Get your first Monday review free

SellerMatrix is pre-launch. Join the early-access waitlist and we'll send your first Monday action review free when we open — with founding pricing locked in.

Get my first Monday review free No card required · UK + US Amazon · 14-day free trial at launch

Common questions

Is SellerMatrix a Helium 10 alternative?

For profit tracking and knowing what to fix each week, yes. Helium 10 is a broad research-and-operations suite with strong keyword and listing tools; SellerMatrix is a focused, lower-cost tracker that emails you one ranked action every Monday. If keyword research is your main need, Helium 10 does more.

Why is SellerMatrix cheaper than Helium 10?

It does less on purpose. You pay for true profit and the one thing to fix this week, not a full research suite. Plans run from £17 to £79 a month excluding VAT, with UK and US Amazon on every tier, where Helium 10 is advertised at around $129 a month.

Can I use SellerMatrix today?

SellerMatrix is pre-launch. You can join the waitlist for early access and lock in founding pricing. Waitlist members get their first Monday review free when we open, and there is a 14-day free trial at launch.